The Pressdesk is the on-line PR tool; an innovative web-based product, specifically designed to ease the communication of information to the media.

Research has shown that journalists are increasingly using the Internet as a primary research tool but are often frustrated by corporate websites that are frequently out of date, difficult to navigate and of limited relevance to many journalists. A recent US survey* confirms this, stating that journalists only find answers to basic questions on corporate sites 60% of the time.

The Pressdesk provides a generic way of presenting this information and allows you to manage all the content yourself, giving you complete control. This means that you can ensure that information is accurate and always up-to-date.

*Source: Nielsen Norman Group - 'Corporate Websites Get a 'D' in PR'